Strategic management is mainly the responsibility of 5. Micro environment is the ................. environment of the company 8. Moreover, the car ownership is related to the population density and the two cities, namely Yangon and Mandalay are the largest cities with highest ownership of cars.

As the country is modernized, more demand for trucks will exist. Characterize the sources of competitive advantage in modern firms. (Present details about the strategy and the rationale behind the strategy.) (a) Distinguish the stages of a product life cycle. The private car owners are actually professionals and financially privileged people despite of increasing number of car owners as the car price dropped compared to earlier days prior to the present government.Myanmar’s consumption of lubricants was estimated as 60 million litres by 2013, according to the consulting firm, Solidance (2013).

MBA Programme. Strategic Management MCQ Questions and answers with easy and logical explanations. Lin has so far set up the distribution centre in Yangon and ran the campaign for the brand awareness. Lim is committed to invest in his business and willing to invest to gain satisfactory market share in the market.

(Consider only the first two stages of the product life cycle.)

In parallel with the increasing number of modern cafes, coffee plantation in Myanmar has been increased and different sorts of coffee are being offered in retail outlets.

(12 marks)[1] The mini-case written by Dr. Sein Min (2015. November 2015. (a) at should be the vision and mission statements of Mr. Lim’s business? In the consumer market, major buyers are car owners who maintain their cars themselves or through the car servicing workshops.In Myanmar, motorcar ownership increased sharply in the last five years under the first newly elected civilian government led by the president, U Thein Sein. (a) How do you understand the term, marketing? These Brand Management MCQs will help MBA, MCA, MMS, BBA, B Co and other similar branch’s students for an in-depth understanding of the subject. The infrastructure development such as express highway, extension of airports, permits to operate telecommunication, etc. (8 marks)(b) Evaluate the value you, as a consumer, obtained from a service provider and identify the factors which contributed to the high or low value to you. The exchange of engine oil and the quality can also effect on the engine’s performance and life.

(a) Distinguish between ‘Push’ strategy and ‘Pull’ strategy in the developing a marketing communication programme. Auto magazine was chosen to insert the ad and discount coupon.
(12 marks)A product has the life cycle that is considered as a useful marketing tool. (8 marks) (b) Suggest the promotion tools for the launch of new MBA programme in Myanmar which will be accredited by a well reputed UK university.

He is using the door-to-door delivery to the car workshops in Yangon and a main distributor appointed for the distribution outside Yangon. (12 marks)Question 1 Consumers are at the centre of every marketing programme. He contacted with the company which is offering its products with the brand name, Black Eagle.

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