For many years, Snoopy featured prominently on the MetLife blimp. Esther Lee, global chief marketing officer of MetLife, said the decision to dump (dare I say, fire) Snoopy reflects this shift. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2019 and/or its affiliates. It could turn out to be the Great Marketing Blunder, Charlie Brown! All rights reserved. All times are ET. The green apparently "represents life, renewal and energy." Snoopy does not appear to hold the same marketing swagger with corporate America. Download CNN's Money Stream app! MetLife found, through customer research, that few associate Snoopy with its brand. "We brought in Snoopy over 30 years ago to make our company more friendly and approachable during a time when insurance companies were seen as cold and distant. MetLife is dumping Snoopy and other Peanuts characters from its ads. by I-Hsien Sherwood. To continue reading this article you need to be registered with Campaign. We're no longer maintaining this page. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. "Take your favorite fandoms with you and never miss a beat. The new branding push is the first comprehensive rebranding for MetLife in 30 years. Sign up for CNNMoney's morning market newsletter: Before The BellWant more business news? Most stock quote data provided by BATS.

For the latest business news and markets data, The insurance giant said Thursday it was ditching the beloved Charles Schulz characters in favor of a new image that the company claims will reflect "a clean, modern aesthetic." Sign in. Registration is free and only takes a minute.

Disclaimer. Search results for metlife and snoopy logo vectors. In 2002, MetLife signed a contract allowing them to continue using Peanuts for advertising. So instead of a giant blimp featuring Snoopy in his World War I pilot gear, MetLife said that it will have an M in blue and green colors.

What do you think of the move? It Pays. Snoopy helped drive our business and served an important role at the time," Lee said. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. In 2006, MetLife signed an international agreement with Peanuts Worldwide. Sigh.

Morningstar: © 2019 Morningstar, Inc. All Rights Reserved. Register here or sign in below if you already have an account. So instead of a giant blimp featuring Snoopy in his World War I pilot gear, MetLife said that it will have an M in blue and green colors. All rights reserved. Uhh. Factset: FactSet Research Systems Inc.2019. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. Email address. Sure, the Peanuts gang is likeable, but do you really want to buy insurance from kids? Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. We have 1530 free metlife and snoopy vector logos, logo templates and icons. But I still feel like Charlie Brown after Lucy yanks the football away from him as he's about to kick it. The change might make sense. This agreement, in combination with their North American contract, gave MetLife exclusive worldwide rights in the financial services category to use the The North American and international markets contracts were set to expire in 2014; but the characters were retained until 2016, when MetLife decided to retire the Charlie Brown, Linus, & Snoopy in a MetLife Commercial from 19861988 - Commercial - Metropolitan Life Insurance Company - Happy Thanksgiving Charlie Brown!-0Snoopy, Linus, Charlie Brown - Metropolitan Life CommercialSnoopy and Charlie Brown in A MetLife Commercial from 1986MetLife - National Anthem with Peanuts (Super Bowl 2014 Commercial)MetLife TV Commercial Concert Featuring Peanuts Gang - iSpottv.webmMetLife Cartoon Super Bowl Commercial Old-School Cartoons Star In New Ad (VIDEO).mp41990'S Commercial MetLife Insurance "Get Met. MetLife scraps Snoopy, unveils new logo, tagline and visual identity.
The "old" MetLife will focus more on group life insurance and international operations. Okay.

She added that "we have great respect for these iconic characters" but that "it's important that we associate our brand directly with the work we do and the partnership we have with our customers." MetLife has always had blue as one of the main colors in its logo. But MetLife is spinning off its domestic retail life insurance business to focus more on corporate clients. In 1985, MetLife adopted Snoopy and other Peanuts characters as their spokestoons, having them appear in promotional materials, sales literature, premium items and commercials. The marketing shift comes as MetLife prepares to spin off a chunk of its consumer life insurance business to shareholders as a new company called Brighthouse Financial.

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